Executive leadership coaching, mentoring & consulting

As the business environment becomes increasingly complex, we enable leaders & organisations to transform vision into reality through exceptional leadership performance. We support leaders all over the world in their journey towards purposeful change.

What makes Rise & Lead so unique?

We aspire to be inspirational by pushing boundaries & norms. We create real & authentic connections with our clients, ensuring that each approach is tailored to the leader we are working with. We come from a place of curiosity, mindfulness & empathy.



Opening up leaders awareness by empowering
them to find their answers



Providing leader guidance by
sharing our experience



Offering expert advice to leaders
& organisations



Teaching & developing any skills
and knowledge that relate to specific
useful competencies



Art of enabling & engaging participants in creating, discovering & applying their learning insights in order to reach their objective



Engaging, memorable, inspiring speech
& presentation intended
to motivate an audience

Success is a Mind Game. Together, let’s challenge boundaries.”



Founder & CEO

Asra’s mantra & multi-cultural background is the core essence of her coaching & has enabled her successful 15-year international career in Corporate and Investment Banking. Through the foundation of Rise & Lead Asra is fulfilling her passion for leadership & nurturing talent.


Introducing the Breakthrough 360° Profile That Connects Patterns of Action with Habits of Thought

The Leadership Circle Profile™ (LCP)

The Leadership Circle Profile is a true breakthrough among 360 degree assessments. It is the first to connect a well-researched battery of competencies with the underlying motivations and habits of thought. It reveals the relationship between patterns of action and the internal assumptions that drive behavior.

Get a thorough and valid assessment of your organizations collective leadership effectiveness

Collective Leadership Assessment™ (CLA)

The Collective Leadership Assessment™ delivers a powerful “litmus” test of your collective leadership effectiveness. Used for your entire organization, or just a leadership team, the Collective Leadership Assessment reveals valuable data: It tells you how your people view their current leadership culture, and compares that reality to the optimal culture they desire.



Talking RespectPodcastIn this episode, Asra speaks openly of her transition from her secure role as a Managing Director to becoming an entrepreneur. She helpfully shares her personal experience of moving from Iraq during the war period and how this built her resilience and fighter mentality.

She explains that we need to bring our full self to the workplace and not offer to much power to the organisations that we work for. She shares the common traits and issues that she encounters with her senior clientele that she coaches and how her work assists them by becoming better leaders.


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