Executive leadership coaching, mentoring & consulting.

As the business environment becomes increasingly complex, we enable leaders & organisations to transform vision into reality through exceptional leadership performance. We support leaders all over the world in their journey towards purposeful change.

What makes Rise & Lead so unique?

We aspire to be inspirational by pushing boundaries & norms. We create real & authentic connections with our clients, ensuring that each approach is tailored to the leader we are working with. We come from a place of curiosity, mindfulness & empathy.



Opening up leaders awareness by empowering them
to find their answers



Providing leader guidance by
sharing our experience



Offering expert advice to leaders
& organisations

Leadership is a public act which makes a leader state of mind contagious. Our approach is to put the heart at the center of our work linking our body mind and emotions.”



Founder & CEO

Asra’s mantra & multi-cultural background is the core essence of her coaching & has enabled her successful 15-year international career in Corporate and Investment Banking. Through the foundation of Rise & Lead Asra is fulfilling her passion for leadership & nurturing talent.


Introducing the Breakthrough 360° Profile That Connects Patterns of Action with Habits of Thought

The Leadership Circle Profile™ (LCP)

The Leadership Circle Profile is a true breakthrough among 360 degree assessments. It is the first to connect a well-researched battery of competencies with the underlying motivations and habits of thought. It reveals the relationship between patterns of action and the internal assumptions that drive behavior.

Get a thorough and valid assessment of your organizations collective leadership effectiveness

Collective Leadership Assessment™ (CLA)

The Collective Leadership Assessment™ delivers a powerful “litmus” test of your collective leadership effectiveness. Used for your entire organization, or just a leadership team, the Collective Leadership Assessment reveals valuable data: It tells you how your people view their current leadership culture, and compares that reality to the optimal culture they desire.



Part talkback radio, part conference call, Clubhouse is an invitation-only audio-chat social networking app.
Users can listen in to conversations, interviews and discussions between interesting people on various topics – it is just like tuning in to a podcast but live and with an added layer of exclusivity.

Follow both our founder and the Rise & Lead Club on Clubhouse !


We use cookies to ensure that we give you the best experience on our website.