Executive leadership coaching, mentoring & consulting

As the business environment becomes increasingly complex, we enable leaders & organisations to transform vision into reality through exceptional leadership performance. We support leaders all over the world in their journey towards purposeful change.

What makes Rise & Lead so unique?

We aspire to be inspirational by pushing boundaries & norms. We create real & authentic connections with our clients, ensuring that each approach is tailored to the leader we are working with. We come from a place of curiosity, mindfulness & empathy.



Opening up leaders awareness by empowering
them to find their answers



Providing leader guidance by
sharing our experience



Offering expert advice to leaders
& organisations



Teaching & developing any skills
and knowledge that relate to specific
useful competencies



Art of enabling & engaging participants in creating, discovering & applying their learning insights in order to reach their objective



Engaging, memorable, inspiring speech
& presentation intended
to motivate an audience

Leadership is a public act which makes a leader state of mind contagious. Our approach is to put the heart at the center of our work linking our body mind and emotions.”



Founder & CEO

Asra’s mantra & multi-cultural background is the core essence of her coaching & has enabled her successful 15-year international career in Corporate and Investment Banking. Through the foundation of Rise & Lead Asra is fulfilling her passion for leadership & nurturing talent.


Introducing the Breakthrough 360° Profile That Connects Patterns of Action with Habits of Thought

The Leadership Circle Profile™ (LCP)

The Leadership Circle Profile is a true breakthrough among 360 degree assessments. It is the first to connect a well-researched battery of competencies with the underlying motivations and habits of thought. It reveals the relationship between patterns of action and the internal assumptions that drive behavior.

Get a thorough and valid assessment of your organizations collective leadership effectiveness

Collective Leadership Assessment™ (CLA)

The Collective Leadership Assessment™ delivers a powerful “litmus” test of your collective leadership effectiveness. Used for your entire organization, or just a leadership team, the Collective Leadership Assessment reveals valuable data: It tells you how your people view their current leadership culture, and compares that reality to the optimal culture they desire.



“We profile leaders & game changers in business, technology and society. How are leaders today leading with authenticity?”

The XL Podcast by Graham Brown showcases conversations with Authentic Leaders in business and society. By creating conversations not interviews, XL highlights Leaders in their own words, without PR spin or handlers. XL brings regular hard-hitting insights and transformative journeys outside the comfort zone of regular business.
The discussion with Mrs Asra Abdulaziz will be around mindset in business.


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